Will the upward trajectory of online shopping continue, and if so, what does that mean for retail and ecommerce players in South Africa? Understanding how South African consumers react to various factors is crucial for brands and retailers. Changes in our shopping behaviour were certainly fast-tracked by the pandemic lockdowns.
Earlier this year, Wunderman Thompson released the global and South African consumer survey results in a report called, The Future Shopper. Now, Wunderman Thompson has analysed the responses and is hosting a special deep-dive session into the four key emerging trends to be aware of, in a webinar for South African retailers and brands.
Set to take place on Thursday, 17 November 2022, A New Frontier in South African Retail, will be hosted as a virtual event and is open to anyone to attend. Both local and international specialists in retail stores, ecommerce, marketplaces, innovation and customer experience, will share expert insights on the key trends that have emerged from the research and what to consider navigating the implications of the changes.
They include Wunderman Thompson UK Commerce specialists Raghbir Rana, who’ll be talking about The Rise and Rise of the Marketplace – Considerations; and Ariane de Merlis, who will deep-dive into Best Practice for Online Customer Experience. Head of Innovation Naji El-Arifi will discuss the differences between South African and international online shoppers; while Graeme Brooks, Strategic Director of Barrows, who has been involved in integrating digital experiences into physical stores both locally and globally over the past five years, will share retail insights in his presentation, Bricks & Mortar Is Here to Stay – The Store of the Future. Parusha Partab, Wunderman Thompson Group Strategy Director, will start with an overview of the digitally-enabled South African consumer.
REGISTER here for this important Webinar.