A new app is claiming that it will ‘bring financial freedom and confidence to millions of women globally’.
That was the eye-catching claim made by the organization behind Hamsa, a fintech app created by women for women. This product is set to offer a subscription model of recurring investments, with users invited to sign-up to the waiting list to join the community.
A statement detailing its release said that the app will offer “a simple, recurring investment product with flawless regular payments optimized for women’s perceptions and lifestyles”.
In the statement detailing its plans, the start-up described its product as a ‘no nonsense investment tool’ that is ‘committed to closing the investment gap’.
Oksana Sivokobilska, Founder of Hamsa, discussed the inspiration behind the idea. She said: “Working in senior banking positions for over 24 years has given me a deep understanding of the financial challenges women face and the clear gaps in products being offered to them. Most do not invest as high commissions, unclear products and hidden costs create uncertainty, allowing inflation to eat away at their cash savings.
“Women have been underserved by the financial industry long enough and deserve to have a tool that allows them to unlock their financial potential. It’s a proven fact that when women do invest, they do it more responsibly and long-term and they need a solution fit for female psychology and behaviour”.