Hand-picked holiday deals website, HolidayPirates, has appointed search savvy PR, social media and content agency, The Lucre Group, to handle its UK PR and campaign strategies. This latest win further strengthens the agency’s well-established travel client roster, which already incorporates the likes of Jet2.com, Great Rail Journeys, Holiday Extras and Park Plaza Hotels.
Founded in 2011, HolidayPirates represents one of the most successful online travel brands in Europe and has built an unparalleled audience on social media, becoming the preferred search app and online portal for millions of travel seekers. Headquartered in Berlin, HolidayPirates’ core proposition of sharing ‘best value for money travel deals’, continues to gain popularity and has already secured unrivalled success across Germany, Austria, Italy, The Netherlands, Poland, Spain and Switzerland; with strong ambitions to follow suit in the UK.
Lucre will support HolidayPirates in emulating its success across its European markets here in the UK via a robust press office and impactful campaign activations. This activity aims to demonstrate HolidayPirates expertise as travel deal specialists and knowledge in innovative internet technologies – positioning them as leaders within the industry.
Dave Kunzlik, Brand and Communications Manager at Holiday Pirates said: “We have already enjoyed an incredible six months working with the Lucre Group. The agency has very much become an extension of our team, helping to drive exposure for the brand within the UK market – we can’t wait to continue these great results into the new year.”
Sophie Spyropoulos, Co-founder and Director of The Lucre Group, added: “We are delighted to be working with HolidayPirates, helping them to gain continued traction and success across the UK. Lucre pride themselves on being specialists amongst the travel industry, and we are thrilled to be able to work with HolidayPirates, who are clear innovators when it comes to combining technology and travel. We can’t wait to get stuck into even more exciting projects with the team throughout 2023.”