It’s 2022, and everywhere are distractions. In your pocket right now is a machine capable of delivering to you nearly any sort of entertainment you could ever wish for. When you turn on your television, you’re able to pause, skip, or fast-forward through ads for products of all varieties. Whether you’re listening to the radio, watching a video on an online platform, or even reading a book through a digital reader, it’s impossible to avoid marketing.
For Meme Coins such as Big Eyes Coin (BIG), Floki Inu (FLOKI), and Shiba Inu (SHIB), this oversaturated advertising culture presents a difficult challenge. How can small, niche cryptocurrency projects make a splash in such an environment? How can you grab the attention of everyday potential customers?
Each of the projects listed above has attempted a different approach to this issue, with varying degrees of success. In the following article, we’ll break down how each of these currencies has attempted to establish its place in an increasingly crowded crypto economy.
Shiba Inu: Flaunted through Fashion
The large and popular Shiba Inu (SHIB) Meme Coin has tried out a unique marketing method. Its most recent notable stunt has been to partner with Italian fashion mogul John Richmond to release an NFT-themed fashion collection.
As part of this deal, the meme currency has also secured advertisements throughout Milan, thanks to the cooperation of the Milan City Council.
While all exposure is good exposure in business, this marketing strategy has a glaring Achilles heel: it presents Shiba Inu (SHIB) as an exclusive and expensive pastime for wealthy patrons, much as is the luxury fashion of John Richmond. The average investor may be turned away by this, as they may believe that this project is not targeted at them.
Floki Inu: Falling back on Formulae
Floki Inu (FLOKI) is a meme token ecosystem developed in a similar fashion to the aforementioned Shiba Inu (SHIB). This small-scale project has big plans for the future, with an online educational platform and a custom Metaverse space looming large in the roadmap.
Marketing such a coin has its difficulties. For one thing, it’s debatable whether the average observer would even be able to tell Floki Inu (FLOKI) apart from Shiba Inu (SHIB). However, that hasn’t stopped the FLOKI team from doing their best.
Floki Inu (FLOKI) attempted to make a name for itself by installing adverts on London’s public transport networks – on the walls of underground train platforms and on the sides of buses.
However, while this is a step in the right direction compared to Shiba Inu (SHIB), which failed to grasp the need for mainstream appeal, it is intrinsically flawed: by their very nature, adverts on public transport are seen for a very short time, leaving little room for creativity in marketing.
The campaign can be summed up as simply placing the logo and a brief sentence about Floki Inu (FLOKI) in places that won’t be seen for more than a few seconds each by most passers-by.
Big Eyes Coin: Times Square Takeover
The rapidly growing meme currency Big Eyes Coin (BIG) has taken a radical approach compared to Shiba Inu (SHIB) or Floki Inu (FLOKI).
This Meme Coin has dedicated 5% of its total token supply to a wallet dedicated solely to covering marketing and advertising costs, showing how seriously the team behind Big Eyes Coin (BIG) takes the promotion of their project.
The token’s mascot, Big Eyes the cat, was recently featured in a 3D animation broadcast on a major digital billboard in New York City’s Times Square. Featured alongside major international brands and with a location that is viewed by an immense amount of traffic, this stunt is a massive step forward in the marketing of this up-and-coming currency.
This marketing campaign would be impressive on its own, but it is not the only effort the team behind Big Eyes is making to push this coin to its limit and beyond. The communications team of Big Eyes Coin (BIG) have been in touch with high-profile online cryptocurrency publications and websites, such as coinmarketcap.com, with the aim of listing Big Eyes Coin (BIG) banners in the site’s advertising slots.
Similarly, the team is also in the process of adding BIG advertising to mobile and web browser games, from popular platforms like Miniclip and Newgrounds. Big things are in store for Big Eyes Coin (BIG).
If you’d like to find out more about this exciting project, make sure you click the image below to be directed to a short YouTube video about Big Eyes Coin (BIG).
If you’d like to get hold of some Big Eyes Coin (BIG) for yourself, or learn more about the currency and its philosophies, check out the links below the article. For a limited time only, you can use a promo code to claim additional BIG when buying tokens in the presale. Don’t miss out – use the code: BIGE068
Big Eyes Coin (BIG)
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